What We Do: We are devoted to the human spirit of over-achievement -- “Driven By Desire”™ is our motto and our products salute that gutsy attitude in all of us. We license the PURE GUTS™ - DRIVEN BY DESIRE™, and GUTSY GIRL™ properties to top manufacturers who produce quality trend-setting consumer products. Through promotional and business partnerships, we continue to grow our brand by positively impacting people around the country. Take a peek at our photo album or adrenaline movie theatre.

A few of our partners include Fender Guitar/Musical Instruments Corp., (IGSA) International Gravity Sports Association (Luge, Skateboards, In-Lines and Gravity Bikes), (IMBA) Int’l Motorized Board Assn. (Electric Skateboard Racing). We have also partnered with California Governor, Arnold Schwarzenegger’s Los Angeles After-School All-Stars as Co-Producer and board member.

Our History: Pure Guts was founded by speed racing legend Ron Cook, who overcame personal and professional setbacks to achieve 12 motorcycle land speed records. In an attempt to set his 13th world record Ron's racing career, and his life nearly came to an end in a devastating 200 mile-per hour crash recognized as the Guinness World Record for the Highest Speed Motorcycle Crash Survived--200MPH. Ron's long road to recovery took more than 2 ˝ years, during which time he received worldwide press attention, and became an inspiration and motivational speaker for others to achieve their dreams, no matter what the barriers -- the premise behind his visionary company, Pure Guts.

In the News: Ron's amazing story of survival and overcoming the obstacles to achieve a dream has been chronicled by media worldwide. In film, print, world wide web, and national & international prime time media, Ron's story has touched the lives of others with features including: "Unbelievable" (Fuji TV, Japan); "1000 ways to Die" (Bravo); "Destroyed in Seconds" (Discovery); "Shogeki Impact" (Live Show in Tokyo, Japan, NTV); "Shockwave" (History Channel); "SCARS" (Discovery Health); "Sports Disasters" (TLC); "I'm Still Alive" (UPN); "Guinness Book of World Records"